The goal of the project was to create a cohesive visual identity that highlights the multifaceted nature of the institution — a place where local community, history, art, and ethnography come together. A key design approach was to emphasize the diversity of both themes and exhibitions.

The new logo combines shapes inspired by architecture, ethnography, and regional costume. It is supported by a visual system built on forms derived from museum artifacts. The identity was expanded to include
a website and a set of materials for social media communication.

An important part of the project was the design of a consistent exhibition and wayfinding system. A visual categorization of exhibits and a clear layout of information panels — based on information hierarchy —
make it easier for visitors to navigate and absorb content intuitively.

More than just organizing the museum’s visual communication, the project brings the institution closer to its audience — building a clear, friendly, and engaging presence. The new identity strengthens ties with the local community, celebrates regional heritage, and makes culture more accessible, relatable, and present in everyday experiences.